14/11/2011 Go West! Customers visit Jackson plant
Owners and operators of Challenger equipment discovered at first-hand how their machines are built and got to visit a range of farming businesses on a trip to the Unites States in October.
50 people from Central Europe and Belgium, representing a dozen different countries and including current and potential customers, dealers plus Challenger support staff, spent a week in the US taking in the Jackson, Beloit and Hesston manufacturing facilities and local farms. The substantial investment being made at the Challenger factories was a particular talking point among visitors. As a finale, the trip closed in true Western style with grandstand seats at a thrilling rodeo in Kansas City.
“It was very interesting to travel with a group embracing so many nationalities and hear their reaction to farming in the USA,” comment Dorus van Esch, Director Sales and Distribution Challenger Europe, Africa and Middle East. “While there may be differences in cultures, the similarities in farming were apparent to all. Trips like this bring new experiences and ideas to our customers and dealers, and reinforce the strength of the Challenger brand.”
“Our visitors were impressed by the sheer scale of the Jackson plant and by the number of components manufactured in-house at Hesston and Beloit,” reports Przemysław Jocz, Challenger Sales Manager, Poland. “Also much enjoyed was a visit to the museum at the Lincoln Tractor Testing Station and the opportunity to see some vintage tractors.”