16/05/2012 Centre targets sustainable improvements
As preserving water and improving soil becomes increasingly vital, Challenger is supporting the Soil and Water Management Centre in the UK.
Created in response to a report on the current status of soil and water management, the Centre, based at Harper Adams University College in Shropshire in the English Midlands, aims to provide ‘sustainable improvements’ in farming and ecosystem efficiency through better knowledge co-ordination, transfer and development.
Challenger has committed to backing the Centre for three years and will be involved in knowledge transfer days, ongoing research and extensive educational programmes for farmers and agronomists.
“Challenger’s mission statement: ‘Your Soil, Our Territory’ fits particularly well with the project,” explained Martin Hamer, Challenger Manager National Sales, UK. “Our tracked machines are already helping farmers to look after their most valuable resource – the land.”