28/07/2011 Your soil, our territory
Challenger has unveiled a new promotional platform highlighting the brand’s role as guardians of the soil.
‘Your Soil Our Territory’ is based on the virtuous circle of improved soil structure, respect for the environment, enriched soil quality and improved return on capital.
“Our strong brand position draws from Challenger’s 25-year proven track system together with our quality manufacturing and machine performance,” explains Ryan Jackson, Challenger Manager Marketing Services. “Customers will see our new umbrella theme appearing on all our advertising and promotional communications over the coming months.”